Plex is media streaming app that is available across most all platforms. It's also a massive community of media junkies, most of whom seem to have never heard of ICM.

The problem with Plex is it's pretty bad at "slicing and dicing" large movie collections into something that is easy to consume. Want to scroll through a list of Best Picture winners to find one to watch tonight? There is no automated way to create a list like that... that's where ICM comes in.

The value to ICM would be to drive subscriptions. The value to Plex would be to provide their users the ability to "slice and dice" their large movie collections into something that is easily digestible through the use of ICM curated lists and user custom lists.

The timing is good as Plex has recently updated their "Collections" feature, but it doesn't handle automated creation of "Collections" and it's unlikely to ever do so as they tend to want to work with partners to manage metadata... that's where an ICM partnership would come in.

What ICM would need to do:
- Provide an ICM API that provides access to a users favorited and custom lists
- Add visual media. List Posters (not movie posters, but a poster-specific to the list) and List Backgrounds, to ICM. Lists come to life in a tool like Plex with list-specific media.

What Plex would need to do:
Create a metadata linkage into ICM, utilizing an ICM API. Linkage would need to pull back all lists in ICM user's 'favorited lists' bucket... these would be called "Collections" in Plex.