Make it possible to create movie checking goals
The idea is basically to have a simple goal of how many movies you aim to check (similar to the reading goal on Goodreads). This could be on a yearly or monthly basis.
I think the idea should be as simple as possible, but you could make it more customizable, too. I'd say you should only include feature films, but you could allow yourself other types. Or you could make it "in <x official lists" or something similar.
In any case, it works well for books and would presumably be a relatively small feature to introduce.

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Anonymous commented
I second this. I'm a member on TrueAchievements.com, a gamer site for Xbox that offers this. It's got a really nice system to do is as well. I set up two goals just to show what's possible.
I set the type of goal (GamerScore, Complete game, Completion percentage, Win achievement, etc.), I set the goal value (here it would be, watch 25 films by Woody Allen, gain a silver award for IMDb Top 250, watch 10% of all official list entries) and then I set the target date.http://www.trueachievements.com/gamergoals.aspx?gamerid=26547